In March 2012, the National Off-Licence Association (NOffLA) received two awards. Anita Gilmore, NOffLA’s coordinator of the RTC training programme won the ‘Individual Recognition’ award and NOffLA’s e-learning programme won the ‘Most Innovative Use of Technology’ award at the IITD National Training Awards. The award recognises the innovative training initiative developed by NOffLA to ensure that all its members have access to training in the responsible retail of alcohol. The training programme has been acknowledged in Ireland as the most positive initiative to promote responsible retailing of alcohol.